FAITH, IDENTITY AND BRANDING

“Therefore, if anyone is IN CHRIST, he is a NEW CREATION…”– 2 Corinthians 5:17a

The Interconnectedness of FAITH, IDENTITY and BRANDING will produce God-glorifying Impact: “Therefore, if anyone is IN CHRIST, he is a NEW CREATION; old things have passed away; behold, all things have become new” (2 Cor.5:17). A strong Christian Faith provides a stable Identity in Christ, which shapes an authentic personal Brand, leading to greater personal Impact. Faith is the foundation of our Identity in Him, which is reflected by the maturing Believer as a unique personal brand.

Faith in Christ is the basis of our relationship with Him: “Therefore, having been justified BY FAITH, we have peace with God through our Lord Jesus Christ, through Whom also we have ACCESS BY FAITH into this GRACE in which we stand...” (Rom.5:1-2a). Faith as the foundation of our Identity, offers security and peace, making us less susceptible to the world’s fluctuating standard, and providing an understanding of God’s eternal purpose beyond worldly success, to guides our priorities, decisions, and actions. Being IN CHRIST is a recurring theme on the intimate union between the Believer and Christ Jesus.

Besides 2 Corinthians 5:17, here are a few “In Christ” affirmations: God “has blessed us with every spiritual blessing in the heavenly places in Christ” (Eph.1:3b). God “chose us in Him before the foundation of the world” (Eph.1:4a). “In Him we have redemption through His blood...” (Eph.1:7a). “In Him also we have obtained an inheritance...” (Eph.1:11a). We are God’s workmanship “created in Christ Jesus for good works, which God has prepared beforehand, that we should walk in them” (Eph.2:10). A people without clear identity can rarely be impactful. A person with identity crisis will wallow in insecurity.

Identity in Christ is the Christian’s Core, based on being a beloved child of God, not on achievements, possessions, or the approval of others. Embracing this identity liberates us from past errors and births confidence, knowing our true worth is secure in His unchanging truth. A firm identity helps to align our lives and work with God's purpose, leading to greater fulfillment and a sense of mission that reinforces our Impact: “But you are a chosen generation, a royal priesthood, a holy nation, His own special people, that you may proclaim the praise of Him who called you out of darkness into His marvellous light” (1Pet.2:9).

Personal brand becomes a true reflection of our identity in Christ, rather than an effort to create an artificial image.  When our outward actions (branding) consistently align with our inner identity rooted in faith, people begin to trust the faith we represent and present. An authentic brand built on God-given values creates a deeper, lasting, sustainable impact because it is based on Christ’s stability and reliability. People are drawn to our genuine character and beliefs, leading to a powerful influence that transcends mere visibility or strategic branding: “But by the grace of God, I am what I am...” (1Cor.15:10a).